They’d rather keep the biggest name in their sport out of the game. Colin Kaepernick/Twitter (MORE: Growing list of companies are cutting ties with NRA) In fact, Nike launched a direct-to-consumer strategy last year, pivoting from its past marketing toward retailers. Whether it be for capital gain or social change, billion-dollar companies are clamoring for a piece of No. Colin Kaepernick appears in a Nike ad that was posted to his Twitter account on Sept. I also think he’s exponentially more popular, and in some cases unpopular, than he ever was in the NFL.”Īt some point, the NFL has to realize the value of Colin Kaepernick, because as you can see, almost everybody else does. “It’s apparent that, you know, even though he isn’t playing, he’s still connecting with a lot of people. So there were some discussions for us about what kind of an endorser he could be. ![]() But it looked like Nike was running out the clock on because he didn’t have a lot of time left and nothing was really happening with him. I’m sure it was because of everything that was going on around him. His deal was running out and he had a shoe commitment that hadn’t been done for whatever reason. “We all know the specific kind of deals NFL players are on with each other. A lot, actually,” a shoe industry executive told Yahoo. Because, according to Yahoo Sports, shoe companies like Adidas, Puma, and others were all trying to figure out a way to sign Kaepernick. But don’t get it twisted, this was just as much about business for Nike as it was about being on the right side of history. The Swoosh has always challenged the status quo and bucked trends, which is why the Kaepernick deal makes so much sense. I refuse to believe that the timing was a coincidence, given that Nike has a history of being progressive and ahead of the curve. Kaepernick has been unemployed since the end of the 2016 season. Nike On Wednesday, Nike released the extended version of its 'Dream Crazy' ad. The genius of it all is that Nike released the ad on Labor Day. Susie Heller Colin Kaepernick is the face of Nikes 30th-anniversary 'Just Do It' campaign. "In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn't do, but I personally am on a different side of it." ![]() There's no reason for it," Trump told the Daily Caller. ![]() "I think it's terrible message that and a message that shouldn't be sent. Later in the day, the President weighed in on the news by calling it a "terrible message" that Nike was sending. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action." We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities," said Jocelyn Moore, the NFL's Executive Vice President of Communications and Public Affairs. "The National Football League believes in dialogue, understanding and unity.
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